In this blog post, I will give you five reasons why you, as a small business owner, should consider writing a blog.
Here we go.
1. Blogging helps you to enhance your reputation. By writing informative blog posts about topics within your field of expertise, you showcase your credibility and expertise to your readers and potential customers. This helps to create trust between you and your customers.
2. Your website is updated whenever you blog. This is good because search engines favour websites that are updated regularly. They see these as being of better authority than websites that are not updated frequently. If you have a blog and you keep to a regular blogging schedule, it will help to raise your search engine ranking.
3. One more thing about search engines. Blogging gives you more room for an effective keyword strategy. I’m referring here to the keywords that people type into search engines when they are looking for something online. If you have a solid keyword strategy for your blog, you will find that, by blogging regularly and using your particular keywords in your blog posts, the search engines will repay you with kindness. Your blog will rank well when people look for those particular keywords. Also, blogging allows you the flexibility to target different keywords in different blog posts, or at different times. This helps you to be more agile in your marketing.
4. By blogging and engaging your readers, you build up an interactive community around your business. This is helpful in building trust in you and your business.
5. Blogging helps you get noticed. Blogging is an inexpensive way to increase your brand awareness. If you blog regularly and build up a loyal community of readers, your blog will attract the right sort of visitors for your business. This can only be good for your brand awareness.
Do you have a blog? What topics do you blog about? How has blogging helped your business? Feel free to share in the comments.