Here is the secret to good writing:
Put yourself in your reader’s shoes.
That’s it.
But what does this mean?
1. It means knowing your reader.
Who is she? What are her likes and dislikes, her hopes and fears? What is her level of education? Knowing all this and more will help you pitch your writing in the most effective way.
2. It means understanding your reader’s needs.
What does your reader want or need from your text? Does he want general information? Does he want guidance on how to do something? Does he want analysis? What exactly does he want?
3. It means knowing how far to go.
Writing is about persuading. Everything you write is aimed at persuading someone. For example:
- A brochure persuades prospects to buy from you.
- An About page persuades your visitors that you are credible.
- A PhD thesis persuades the examiner that you deserve a doctorate.
But good and effective persuasion is also about knowing when to stop. Knowing when you have created the desired effect, and therefore ought to stop. Empathy with your reader will help you achieve this.
Conclusion
Good writing can take you places. It helps to project you as a professional and trustworthy person. Good writing also helps you to establish your credibility.
Some people are naturally good writers. Others have to be trained in this skill. In today’s crowded marketplace, there is so much content out there competing for your reader’s attention. What you write, and how you write, will help you stand out from the pack.
How important do you find good writing? Let us know in the comments.