In this post, I’ll tell you five things a good copywriter can do for your business.
1. He can get through all the information about your business, and identify the key message your customers need to hear. A good copywriter is insightful and analytical.
2. He can tune in to the core needs and aspirations of your target customer. A good copywriter has the sound research skills and empathy necessary to do this.
3. He can identify the main ‘connection points’ between your key message and your customers’ core needs and aspirations. A good copywriter is commercially astute, and uses his instincts to spot the right story for you.
4. He can tune in to your customer’s language. A good copywriter places himself in your customer’s shoes. He can see the world through your customer’s eyes. He is truly writing to them.
5. He can build trust between you and your potential customer. And trust, of course, leads to business. A good copywriter is not a magician. No, he is a truth teller, and someone with an ear for your customer’s best interests. If your customer is scared, he will reassure him. If he is curious, he will teach him. If he is tempted, he will convince him.
Copywriting is not simply about beautiful language. In fact, it has almost nothing to do with that. Copywriting is about delivering a message with empathy, insightfulness, and knowledge. Ultimately, all copywriting has an aim: to create leads, to bring in sales, to generate interest. But what propels all these is the trust behind the message.
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Do you use copywriting services in your business? What has been your experience? Share with us in the comments.