Harcourt Lane

Content consultancy.

Search Engine Optimisation

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What a good copywriter can do for you

In this post, I’ll tell you five things a good copywriter can do for your business.

1. He can get through all the information about your business, and identify the key message your customers need to hear. A good copywriter is insightful and analytical.

2. He can tune in to the core needs and aspirations of your target customer. A good copywriter has the sound research skills and empathy necessary to do this.

3. He can identify the main ‘connection points’ between your key message and your customers’ core needs and aspirations. A good copywriter is commercially astute, and uses his instincts to spot the right story for you.

4. He can tune in to your customer’s language. A good copywriter places himself in your customer’s shoes. He can see the world through your customer’s eyes. He is truly writing to them.

5. He can build trust between you and your potential customer. And trust, of course, leads to business. A good copywriter is not a magician. No, he is a truth teller, and someone with an ear for your customer’s best interests. If your customer is scared, he will reassure him. If he is curious, he will teach him. If he is tempted, he will convince him.

Copywriting is not simply about beautiful language. In fact, it has almost nothing to do with that. Copywriting is about delivering a message with empathy, insightfulness, and knowledge. Ultimately, all copywriting has an aim: to create leads, to bring in sales, to generate interest. But what propels all these is the trust behind the message.

If you would like to learn more about what copywriting can do for your business, click here to contact us.

Do you use copywriting services in your business? What has been your experience? Share with us in the comments.

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Why should small business owners blog?

In this blog post, I will give you five reasons why you, as a small business owner, should consider writing a blog.

Here we go.

1. Blogging helps you to enhance your reputation. By writing informative blog posts about topics within your field of expertise, you showcase your credibility and expertise to your readers and potential customers. This helps to create trust between you and your customers.

2. Your website is updated whenever you blog. This is good because search engines favour websites that are updated regularly. They see these as being of better authority than websites that are not updated frequently. If you have a blog and you keep to a regular blogging schedule, it will help to raise your search engine ranking.

3. One more thing about search engines. Blogging gives you more room for an effective keyword strategy. I’m referring here to the keywords that people type into search engines when they are looking for something online. If you have a solid keyword strategy for your blog, you will find that, by blogging regularly and using your particular keywords in your blog posts, the search engines will repay you with kindness. Your blog will rank well when people look for those particular keywords. Also, blogging allows you the flexibility to target different keywords in different blog posts, or at different times. This helps you to be more agile in your marketing.

4. By blogging and engaging your readers, you build up an interactive community around your business. This is helpful in building trust in you and your business.

5. Blogging helps you get noticed. Blogging is an inexpensive way to increase your brand awareness. If you blog regularly and build up a loyal community of readers, your blog will attract the right sort of visitors for your business. This can only be good for your brand awareness.

Do you have a blog? What topics do you blog about? How has blogging helped your business? Feel free to share in the comments.